Georgina has over fifteen years of experience in the influencer marketing industry as an agency partner, tech strategist, and startup consultant. She formerly ran competitive influencer campaigns for Reebok, Procter & Gamble, Land Rover/Jaguar Canada, Kraft Heinz, and Converse centered around data trends and high-quality content.

Georgina brings in-depth knowledge and unique insights to bespoke influencer programming and ambassador-level partnerships to deliver impactful results that exceed expectations. She provides a range of consulting services including influencer strategy, talent management, social media content creation, talent identification, partnership negotiations, contracts, campaign execution, and measurement.

Georgina dedicates time quarterly to teach and speak to students at Tisch, NYU, and the Aspire IQ Influencer Academy, in addition to speaking at numerous marketing conferences.

Georgina has served as an influencer marketing adviser for Localeur, The Clorox Company, and Petal.